Smooth payments, +50% revenue: MUJI’s online growth story

MUJI is a global retailer built on a simple idea: high-quality, no-brand goods that make everyday life better. With over 1,000 stores worldwide, they’ve become a symbol of simplicity, minimalist design, and thoughtful living.

Since 2018, MUJI has worked with Adyen to unify their in-store and online payments. But as the business grew, ecommerce became a key driver of international growth.

Together with ecommerce platform BigCommerce, Adyen helped MUJI take the next step in their digital strategy: scaling online payments across Europe with a modern, customer-first experience.

At a glance: Year-over-year growth

• Revenue increased by 50% 

• Average transaction value grew by 5% 

• Payment conversion rose by 4%